Thursday, October 21, 2010

The Shoe Label: Toms Shoes

It is wonderful to know that many companies share their blessings to the needy.  I know many companies who are dead serious with their social responsibility and I am glad that the shoe industry is participating in acts of kindness like giving free footwear.  One particular footwear company that does this is Toms.

Toms was founded by Blake Mycoskie, an American traveler.  In 2006, he traveled to Argentina and made friends to the local children.  Because of his desire to help, Toms Shoes was founded.  Why shoes?  He noticed that most children in the community had no footwear which makes them susceptible to various diseases like podoconiosis.  It is a fungus that gets into the feet through the pores that eventually affects the lymphatic system.  It is a debilitating and disfiguring disease.  

Toms shoes are not the most fashionable shoes that a fashionista will grow penchant for.  Their shoes are based on the lightweight alpargata design of Argentinian footwear.  The company promises to give a child a pair of shoes for every purchase of Toms.  To date, the company has helped more than 60,000 children under the One for One Movement and they are still counting.

What is more fashionable than helping a child by just buying shoes?  Nothing!  Imagine you are walking wearing Toms and that with your every step, you are assured that you have saved a child from having a disease in another part of the world.

No comments:

Post a Comment

Related Posts Plugin for WordPress, Blogger...